Taking a look at existing drink industry trends and developments

This post takes a look at a number of trends and business developments in the drinks trade.

Most notably, the alcohol industry is being formed by a number of new consumer interests and demands for premium beverage options. In fact, the premiumisation of drinks is a present trend that is supported by the conscious drinking frame of mind which many customers have adopted. By being more mindful about alcohol usage, consumers are seeking to delight in higher end products made with quality ingredients. The head of the fund that has a stake in Pernod Ricard would recognise that it appears to be the case that consumers are more willing to pay premium prices for top notch products that focus on craftsmanship and unique product offerings.

While on one hand, the drinks service industry is quickly gaining popularity, establishing a steady position in the food economy, there is also a rival trend which has infiltrated the customer market. Particularly, home mixology and home barista trends are leading more people to invest in the tools and ingredients to replicate their favourite drinks services at home. Regardless of what looks like a factor for consumers to purchase fewer beverages, this do-it-yourself movement is producing a series of opportunities for brands to enter a whole new vicinity of the marketplace. As a matter of fact, it is coming to be more common to find drink blends and kits under big brand names, as a way for them to come to be more involved and benefit from this trend. Along with this, beverage industry data shows that the marketplace for high end barista instruments is continuing to grow. The CEO of the company which owns Nespresso would be able to validate this claim as consumers are buying coffee makers and ingredients to make their early morning brew at home.

One of the fastest growing advancements within foodservice is the global website drink industry. Comprising of both easy and uncomplicated juice services to detailed, skilfully made barista productions, this sector incorporates a large range of opportunities for any ambitious business owner. Hugely driven by social media trends, the aesthetic worth of beverages is becoming increasingly essential for its social worth. Basically, individuals are more likely to buy a costly beverage if it looks impressive. Especially in the age of the internet, taking and sharing carefully curated lifestyle images is a significant marketing tactic across many industries, most especially, in the drinks market. This has led many drinks companies to reassess their product packaging and branding, as well as the presentation of their products. Aesthetically pleasing trends such as bubble tea and matcha have significantly grown in interest amongst consumers for being both delicious and intriguing to look at. The head of the fund which owns Gong Cha would agree that strong product branding and aesthetics are helping to make drinks stand out in an already competitive market.